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Biography
Interests of Rodger Roeser
A quarter a bale. From age nine to age 15, a young boy from the country outside of Cleveland would labor in the hot summer sun to work on his family farm – baling hay, mucking stalls, mowing lawns, and cultivating fields of soy and alfalfa. He can ride a horse with the best of them, owns an honest to goodness cowboy hat, and even knows how to wrangle a bull – and did this all for a quarter a bale – enough to buy his first car. The 1979 Oldsmobile Cutlass Supreme took this country boy named “Roddy” through high school and college, where he graduated with honors. During college, Roeser held only one job – rock star – which paid him enough by playing clubs and smoky bars to help pay his way through, and oddly enough, forged his first foray into public relations. The lead singer and bass slinger in an ‘80s Cleveland band, Roeser scored his first and only Billboard 100 hit in 1990 with a “hair band ballad” called Was It You, and even had a video on MTV. He continues to write and record to this day. He understands the value of hard work. And while the leather pants or cowboy hats have been traded in for a suit and tie, Roeser appreciates the power of growing up from nothing and working tirelessly to affect change and to bring the full expertise of his vision, clarity and tenacity to bear for marketing clients. The only child has even learned humility and sharing, and practices it occasionally. Through it all, Roeser understands the legacy of hard work, of creating real and lasting value, and that you say what you do and do what you say. Roeser creates ideas, and puts ideas into motion. While most marketing agencies are adept at generating reports and invoices – Roeser generates consistent results and opportunities for growth. The transplant to Cincinnati by way of Cleveland and New York, believes that when working hard and working smart are combined with the will and tenacity to know what needs done and get things done expertly, nothing can stop you from achieving your objectives.
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Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations.
Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast “That Marketing Show,” and the host of online webside series Business Focus.
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